St James Quarter

Delivering Content with Style

Delivering Content with Style




Real Estate


Strategy, PR

5.4m OTS

23 news items

The challenge

With an in-house marketing team that manage the day-to-day delivery of social, our brief is to produce creative, socially-native content for the destination, its brand partners and key event activations. Raising awareness and supporting key trading moments in the calendar year.

The solution

To inspire consumers to visit St James Quarter, our strategy focuses on hijacking social trends we know our audience love and already share. Building on existing influencer relationships, our team identifies, briefs, and matches each trend with a relevant creator – working with them to create genuine and authentic content that marries audience appeal and showcases the Quarter.

Our in-house studio and creative team conceptualise, capture, and edit each piece of content.

The outcome

From documenting Edinburgh Style with Grazia, showcasing Christmas around the Quarter and Lunar New Year to launching Gordon Ramsay Street Burger and providing some seasonal party inspo with Stradivarius, we’re helping raise St James Quarter’s profile among local guests and visitors, helping deliver record YOY footfall.